Logo Design Questionnaire Form

Let's learn about your business!

A logo can make your business memorable and unique. In order for me to design an awesome logo for you, I first need to learn as much as possible about your business, target audience, vision and anything else that might be related.

So please spare the next 20-30 mins to fill up this form. It will make our shared job easier, and help you know that I'm taking the right path for you and your business.

Nameyour full name

Emaila valid email

Address

Work Number

Mobile Number

What is the business’ name?If you want the logo for a specific product or service offered by the business, please use the name of that product/service

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What is your Motto/Tagline?The best mottos are between 3-4 words max. For example: Just do it! (Nike). I’m lovin’ it (McDonald’s)

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What is your Slogan?Slogans are memorable phrases often used in conjunction with company logos and in advertising campaigns. Typically between 4-6 words max.

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What does your business do?Never assume that I will know anything about your company. Please be clear, concise and avoid jargon when replying.

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Brief history of the businessIf you have a website with an about-page and/or any other information about the business, please add those links as well.

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What is the overall goal of the new design project?

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What are you trying to communicate and why?Are you trying to sell more products or get awareness of your product / service?

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Who is the target market?What are your target market’s demographics & psycho-graphics? i.e: the age, gender, income, tastes, views, attitudes, employment, geography, lifestyle of those you want to reach. Are they new or existing customers?

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Who are your competitors?Everyone has competitors, and that's fine. I need to see what they look like and what they do in order for me to make sure your business logo looks unique.

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How do you differ from your competitors?

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Do you want to completely reinvent yourself or are you simply updating your promotional material?Please provide old promotional material to assist me (if applicable).

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Where do you need this logo to appear?I need to know which formats, sizes and shapes you need, and whether it's for print or digital or both.

Business websiteBusiness printed material (business cards, invoices, letters, stationary, etc)Social networks pages (Facebook, Twitter, Linkedin, etc.)Email signatureOn your car?

What other information should I know in regards to specifications?

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Have you got a benchmark in mind?Please provide some examples of what you consider to be effective or relevant designs even if it is from your main competitors. Additionally, please provide me with things NOT to do, and styles that you do NOT like or wish to see in your design. This will give me an idea of what to avoid, it will avoid disappointment on your behalf and this will set a benchmark for me as your designer.

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Any dislikes?Please provide me with things NOT to do, and styles that you do NOT like or wish to see in your design. This will give our team an idea of what to avoid, it will avoid disappointment on your behalf and this will set a benchmark for us as your designer.

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What Is Your Budget?Providing a budget prevents me from wasting valuable time (yours and mine) and resources when trying to maximize your budget. Providing the budget upfront also allows me to know if the project is going to be worthwhile to complete.

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What is the time scale / deadline?You should take into account the various stages of the design project such as consultation, concept development, production and delivery. NOTE: Rushing design jobs helps no one and mistakes can be made if a complex job is pushed through without time to review. Thanks!

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