A FRESH PERSPECTIVE
What makes your brand different? How would a customer describe your brand? Does your company sound knowledgeable? Over time, you may discover that your identity has diverged from your original vision. Since brands tend to lose relevance slowly, it’s difficult to determine the precise moment that you should change but a brand audit can help you decide if it’s time for a refresh.
My full-scale brand audit is designed to help you navigate the options and reach your desired destination efficiently and effectively. When you’re not sure where your opportunities lie, or where your marketing dollars are best invested, this is the best place to begin.
STRATEGY LED DESIGN FOR FAST MOVING COMPANIES
As a seasoned, multi-disciplinary designer, I offer a unique range of creative services including a wide variety of web design & development services.
BRAND AUDIT
My brand audit provides a full analysis of your business in its current state and is designed to confirm what is working, identify what is no longer effective, and then shift your tactics to align with the expectations of your customers.
BRAND STRATEGY
Using a data-driven approach focused on authentic storytelling, customer conversion, and sustainable growth, I develop clear, actionable strategic plans that allow brands to effortlessly convey their mission and value.
IDENTITY DEVELOPMENT
I help inspire and reinforce trust in your brand by ensuring every piece of your business is unified around a central identity. This increases awareness, creates a visual attachment, and ultimately, can deliver new customers.
MARKETING STRATEGY
Identifying your audience and knowing how to speak to them, both verbally & visually, is crucial to engagement. I analyze the effectiveness of your marketing efforts and align your goals with the needs of your customers.
PUTTING THE PIECES IN PLACE
Most business owners can articulate where they are now, and where they would like to be, but struggle to dictate how they’ll get that desired outcome other than by “working on the campaign,” and “hoping” that the campaign somehow reaches its goal. Without directly stating it, they are relying on a “miracle” to win the campaign. A brand strategy fills in that blank spots in the equation. It clearly articulates the way forward, and when challenged, can offer a convincing and realistic path to success.
I will devise a well-defined and executed, long-term plan for the successful development of your brand and help you connect directly to your customer needs and emotions.
LOOKING TO UP-LEVEL YOUR BRAND?
If your audience is unsure about who you are and what you do, I can help!
“If your brand no longer connects with your customers it’s time for an overhaul. Liquid helps you define and reshape your brand for a changing environment.”
UNIFY YOUR BRAND IDENTITY
First impressions are powerful and for your business, it’s your brand identity that impacts the most. Your brand design is the face of your business, putting your brand’s values and personality into images and words. These first perceptions need to communicate what your brand wants to be known for; an identity that resonates with your audience and evokes an emotional response that is appealing and memorable.
Many businesses find that within a couple of years of launching a new brand, things start to drift. As your Brand Strategist, I will keep an expert eye on your brand ensuring it looks consistent and stays on message across all your marketing.
MY BRAND DEVELOPMENT PROCESS
My branding work is always method-driven and data-inspired. Every brand strategy begins with a deep dive to uncover key information about your company’s history and… Here are the key elements of my brand development process…..PROCESS AT A GLANCE
BRAND DISCOVERY
I conduct a series of discovery sessions, issue questionnaires and perform a SWOT analysis to gain a clear understanding of your brand’s story, vision, purpose, and everything in-between.
BRAND ANALYSIS
I’ll assess your marketing strategy, brand marks, and collateral to identify gaps or inconsistencies and determine where the new pivot point for opportunities and advancement should be.
BRAND TRANSITION
After dissecting and evaluating your entire brand, I’ll develop a Brand Repositioning Proposal that embraces a new competitive landscape, reflects the essence of your business, and aligns with your ideal client.
BRAND DEVELOPMENT
Next, we’ll move into the visual expression stage of your brand identity. I’ll present multiple design concepts and together, we’ll decide on what the best solution is to meet your current and future business objectives.
BRAND REFINEMENT
I’ll put all the pieces in place so every aspect of your brand speaks with one voice. Throughout the project, I’ll provide regular project status updates for each benchmark achieved and listen to your feedback.
BRAND LAUNCH
I believe there is an art to getting your brand in front of customers. I’ll help you overcome any tedious obstacles that occur before your debut, and guide you through an effective brand launch.
CONNECT WITH YOUR CUSTOMERS
Markets today are a dynamic and ever-changing place. To ensure your brand retains its appeal and relevance, your business needs to review constantly where your brand is positioned. Brand marketing requires a planned approach to select the right media and find the customers you want to reach to ensure your strategy delivers real results. I can help you devise a well thought out brand marketing strategy to raise customer awareness of your offer, drive new inquiries and increase sales and profitability…can reinvigorate, manage or breathe new life into your brand.
RELATED CASE STUDY
Tiny Tots Day Care Services, LLC has been a client of MAJ Solutions since 2013 and has recieved… (Brand Creation & Website Design)
SHAPING BRANDS TO LAST
Position your business to be an unforgettable brand for the RIGHT Reasons
Beautiful design can only be effective when built from intelligence and insights. Whether you’re focused on growth, need a new look and feel, or have big ideas you want to bring to life, I can help.
RELATED CASE STUDY
Universal Unisex Hair Salon has been working with MAJ Solutions since 2018… (Branding & Website Redesign)
Bells & Whistles Included
I use the industry’s best standards and practices to design & develop websites that you’ll be proud to show off! All MAJ Web Design & Development Bundle-Packages Always Include:
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TAGLINE DEVELOPMENT
“Some taglines are descriptive. Some are clever. Some are both. Our goal is to create taglines that are memorable.”
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BRAND STYLE GUIDELINES
Make sure your brand is always used effectively to generate a positive impact. My clients receive a styling manual, documentation that dictates usage guidelines for your brand identity so your business branding is always consistent and professional in appearance, no matter what marketing channel you are using.
BRAND MANAGEMENT
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BRAND VALUE PROPOSITION
“We measure our clients’ positioning in relationship to their competitors across a variety of factors until we find the market white space. This white space informs your brand essence, which serves as the blueprint throughout the design process.”
My Featured Works
WHAT MY CLIENTS SAY
Absolutely amazing! MAJ Solutions delivered above and beyond what I expected. The look and feel that MAJ Solutions delivered has such an outstanding impact, I will be using them for all of my branding needs in the future.
Maya and her team at MAJ Solutions couldn't have impressed me more! Their website inspired me to re-design my own brand, and she couldn't have been more professional and helpful to work with! I highly recommend working with them! You won't be disappointed!!
Thank you for your work on this and for the fantastic finished product. We are very pleased with how it turned out. It has been a pleasure working with you and we have appreciated your patience. This has been a great process and as we grow in the future, we will definitely be in touch with you.
RESOURCES TO HELP YOU UNDERSTAND YOUR BRAND
HAVE AN EXCITING PROJECT IN MIND?
If you’re ready to get started or have any questions, please get in touch. I’m always excited to collaborate and work on something new, and would love to help you tell your story, beautifully and effectively!